How to Win Government Business
Learn large companies’ techniques that can be
applied to small and mid-size firms
Over 20 years of government marketing experience
Challenges to do business with Government
Very Large Customer
The government is a very large customer
Very complex Customer
The government is a very complex customer with so many different dynamics that are essential to know in order to succeed.
Who is the decision Maker
Who is involved in the decision making process?
Understanding the buying Process
How does the government buy what we sell
Are you setup to win work
Even if the government wants to buy what you are selling, are you able to sell it the way they need to buy it
Finding good mentors
You need a mentor, but they don't have much time to really teach you because they have their own business to run.
Our Methodology
01. Mentoring
Our methodology is mentoring businesses to learn how to do business with the government.
06. Select Clients
We ONLY work with a handful of companies at a time in an effort to give the focus and attention needed
05. Learn how to HUNT
We believe that if we teach you how to hunt rather than hunt for you, you will be able to build and sustain a government business
02. Coaching
We have seen that mentor-ship/coaching has been a major factor in the success of most companies.
03. Learn best practices
You can learn so much by having someone show you how to do it and actually doing it.
04. Experience
We have been a small business ourselves and have gone through the same struggles and understand how to navigate the government.
What we will do for your company?
Build the Process
Develop Proven Repeatable & Sustainable Sales Process
Understand
Learn & understand your offering, capabilities, Capacity & budget
Go to Market
Develop a customized strategy to Market to the government
Prepare
Prepare you for marketing to government
Identify Buyers
Assist in Identifying known buyers in government
Key Accounts
Teach how to market to the key government accounts
Coaching
Will coach sales team(s)
Assist
Will assist throughout the process
Attend Meetings
Will attend meetings with government, if necessary
Opportunities
Assist in opportunity development/shaping
Customers
